Approach
Segmentation and Targeting
Subscribers were grouped based on behavior, purchase history, and engagement patterns to ensure each message reached the right audience.

Creative and Messaging
Emails were designed with clean layouts, clear hierarchy, and purposeful calls to action. Subject lines and preview text were refined for maximum impact.

Performance Monitoring
Every send was tracked across key metrics. Insights were used to adjust frequency, improve content, and increase efficiency.

Results
Delivery Rate: 98 percent
Maintained through list hygiene and targeted audience selection.

Open Rate: Up to 65 percent
Achieved by combining strong subject lines with optimized send times.

Click-Through Rate: Up to 10 percent
Driven by engaging creative and clear user flow.

Spam Complaints: Zero

Demonstrates effective targeting and relevant messaging.

Sales Conversion: Up to 5 percent
Emails generated measurable revenue and supported repeat purchases.

Impact
Email became a reliable revenue driver across campaigns.

Key outcomes included:
• Significant increases in site traffic from single sends
• Thousands in revenue directly attributed to email
• Transparent reporting on engagement and sales
• Repeatable performance across multiple campaigns

Why It Worked
• Segmentation aligned content with user intent
• Emails guided subscribers from open to purchase with minimal friction
• Continuous tracking and testing refined performance over time
• Campaigns became more efficient and more effective with each iteration